• Megan Johnson

Personal Branding Sessions: Prep Guide

The most important thing to remember is that your personal branding photos are an extension of you. Your photos should reflect the same level of professionalism and quality as your brand.

If you are an entrepreneur, personal branding is a crucial part of your marketing strategy. The goal of personal branding is to create a memorable, consistent set of imagery that represents your brand and helps you stand out.

A photo shoot is the best way to create the images you want for your brand, but it’s important to have an idea of what you want to portray before you go into the studio. Megan will help you with this in her consultation. Here are some tips on how to prepare:

Dress for success! Your personal brand should be reflected by your clothing choices. Megan will help you choose colors and styles that enhance your personality and showcase your strengths.If your staff includes more than just you, wear outfits that complement each other so it cohesive without being too matchy-matchy. A wonderful Cincinnati Boutique that helps with this is Soho Boutique in Hyde Park.

Do make sure the clothes fit well, are not too loose or flowy and avoid busy patterns that distract from you or your message. If you're uncertain, text Megan a picture of the outfit (better if you're wearing it) and she will provide feedback. Her goal is to ensure these images elevate your brand!

Create a PinBoard for the look you are going for. This will help visually communicate with Megan aspects of your brand and shots that you would love to have for your website, social media channels, brochure, pamphlets, and business cards.

Bring your products! These are great images for your social media channels or for website pop-ups.

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